Advertising, organised by how ideas work
See the tactics behind great campaigns. Find useful precedents. Put them to work on your next brief in minutes.
Legora turns Aaron Judge’s focus into a product benefit
The tactics behind ‘Focus Where It Matters Most' and the question that could have got you there.
IKEA turns a bookcase into Skyrim’s ultimate companion
The tactics behind ‘Storageborn’ and the question that could have got you there.
KFC turns anything gold into currency
The tactics behind ‘Liquid Gold Exchange’ and the question that could have got you there.
Bankwest rewards interesting people with an interesting rate
The tactics behind ‘Interesting Rates’ and the question that could have got you there.
Duolingo turns a familiar insult into an invitation
The tactics behind 'Ullu Da Pattha' and the questions that could have got you there.
Audible puts imagination on the Tube map
The tactics behind ‘The Story Line’ and the question that could have got you there
Sand to Soles turns a beach into a foot check-up
The tactics behind ‘Foot Balance’ and the question that could have got you there.
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