Speed past the obvious
See the tactics behind award-winning and current campaigns. Learn the questions that could get you there and put them to work on your next brief in minutes.
Southwest pays you in points for every notification you've ignored
The tactics behind 'Notification Vacation' and the question that could get you there.
Income Insurance turns a full stop into an ellipsis
The tactics behind 'For Every Story' and the question that could get you there.
TAC lets the road test your jacket first
The tactics behind 'The Shredmill' and the question that could get you there.
World With Women sets women's return date for 2197
The tactics behind 'OOO Until 2197' and the question that could get you there.
Visit Oslo, let its favourite grump lose an argument with a choir
The tactics behind 'It's Totally Even a City' and the question that could get you there.
Cadbury hands out £25,000 you're not allowed to keep
The tactics behind 'Giveaway Give Away' and the question that could get you there.
Goodwipes turns a rival's Times Square billboard into its set-up
The tactics behind 'Just for Butts' and the question that could get you there.
Mammut sells ice climbing as a wellness treatment
The tactics behind 'Unwellness Retreat' and the question that could get you there.
Kwik Fit turns the garage waiting room into a place to call a mate
The tactics behind 'Kwik Chat' and the question that could get you there.
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