Emotion

20 posts

Emotion gives the brand a feeling to dramatise; the anxiety, relief, pride, shame, joy or longing that makes people actually care.

Paddy Power asks why anyone loves football this much

The tactics behind ‘Why The Football Not?’ and the question that could have got you there.

2 min read

Six ways to make the guilt part of the pleasure.

5 min read

Four ways to make the past part of your pricing strategy.

4 min read

Seven ways to turn the green-eyed monster into a strategic asset.

5 min read

Nine ways to turn the emotion nobody wants into a brief we can quickly relate to.

7 min read

Six ways to make sure the finger's pointing where you want it to.

5 min read

Nine ways to make politicians the story, whether they like it or not.

7 min read

Four ways to make everyone in the room recoil.

4 min read

Six ways to use the pause, the wince or the social panic to reveal exactly why the brand matters.

6 min read

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