Find Your David
Five ways to show up directly inside the territory that makes the fight feel real.
Pick An Enemy
Pick an Enemy gives the brand something real to push against: a competitor, a cultural norm, a bad actor, harmful behaviour, or even the audience’s own self-sabotage.
Victim Villain Juxtaposition
Three ways to force the cause and casualty into the same visual frame.
Own Worst Enemy
Five ways to target one of the most effective villains in advertising: the one in the mirror.
Pick A Fight With Culture
Five ways to challenge the absurdity, the cruelty, or the hypocrisy of cultural norms.
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