George Webster

74 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

Spotify Made Its Posters Worth Stealing

The tactics behind 'Fan Life' and the questions that could have got you there.

3 min read

IKEA Hid the Mess Behind Its Own Billboards

The tactics behind ‘Clean Up Your Mess’ and the questions that could have got you there.

2 min read

Clash Royale Turns Rage Quitting Into Victory

The tactics behind ‘Rage Emote’ and the questions that could have got you there.

2 min read

Mistakes as Marketing Assets

Seven ways to turn errors, accidents and failures into the idea.

6 min read

Jameson Ultra Access: The Promotion Disguised as a Leak

The tactics behind ‘Ultra Access’ and the questions that could have got you there.

2 min read

Riksbyggen Builds Sweden’s Housing Crisis

The tactics behind ‘Visualisation of Reality’ and the questions that could have got you there.

3 min read

AA Insurance Puts a Toddler Behind the Wheel

The tactics behind ‘Born Ready’ and the questions that could have got you there.

2 min read

Paddy Power Asks Why Anyone Loves Football This Much

The tactics behind ‘Why The Football Not?’ and the questions that could have got you there.

2 min read

Campaign Spotlight: Skipper Turns Pet Food Into a Beauty Brand

The tactics behind ‘Skipper' and the questions that could have got you there.

2 min read

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