Fame Guides Mistakes as Marketing Assets Seven ways to turn errors, accidents and failures into the idea. 6 min read
Fame Guides Personify the Thing at Risk Six ways to let what stands to lose speak for itself. 4 min read
Fame Guides Product Demos & Torture Tests Eight creative ways for turning product claims into compelling, difficult-to-dismiss proof. 5 min read
Fame Guides Spelling & Punctuation Wordplay Seven ways to gain attention with a single character. 5 min read
Fame Guides Satirical Benefit Products Seven ways to turn brand beliefs into things that unite people through laughter. 5 min read