Wordplay

8 posts

Wordplay makes language do double duty. By twisting familiar phrases, names or meanings, it creates ideas that are easy to get and hard to forget.

Spelling & Punctuation Wordplay

Seven ways to gain attention with a single character.

5 min read

Five ways to make an idea that only works out loud.

6 min read

Five ways to show how language can be the campaign.

5 min read

Five ways to make words - or the absence of them - do the work.

5 min read

Five ways to take the brief at its word.

4 min read

Four ways to turn language into leverage.

3 min read

Four ways to flip the meaning of the insult.

3 min read

Five ways to change how people think about your brand, your product or the world around it.

4 min read

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