Paddy Power Asks Why Anyone Loves Football This Much
The tactics behind ‘Why The Football Not?’ and the questions that could have got you there.
Behaviour
Behaviour tactcs help you focus on the habits, shortcuts, avoidance, rituals and workarounds people actually do, not what they claim, intend or say in research.
What else might people use to get our product’s benefit
Find the workaround hiding inside the benefit.
How could people use the product completely wrong?
Use misuse to reveal something unexpectedly true.
Correlated Pain Point Discounts
Four ways to ensure the Worse it gets, the better the deal.
Crowd Commerce
Eight ways to make participation serve your audience's goals and your own.
Reframe the Cultural Moment
Seven ways to find a cultural moment and change what it points at.
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