Fandom Guides

Five ways to turn familiarity into proximity.

Five ways to give fans more mythology to carry.

Eight ways brands can reflect fans’ emotions, sacrifices, contradictions, cultural codes and less-than-glamorous habits.

Seven ways to enhance existing fan rituals.

Five ways to make expertise playable.

Seven ways to turn passion into action.

Five ways brands can turn fan behaviour, knowledge and loyalty into meaningful status, access, recognition and rewards.

Five ways to give fans something that says, “I’m in.”

Seven ways to turn creator authority, content and cultural identity into practical conversion mechanisms.