Cultural Commerce

Eight ways brands can reflect fans’ emotions, sacrifices, contradictions, cultural codes and less-than-glamorous habits.

Seven ways to enhance existing fan rituals.

Five ways to make expertise playable.

Seven ways to turn passion into action.

Five ways brands can turn fan behaviour, knowledge and loyalty into meaningful status, access, recognition and rewards.

Six ways to show how behaviour can become a genuinely spendable brand asset.

Seven ways to sell something when the moment is already doing the work.

Eight tactics that turn the mechanics of play into the mechanics of purchase.

Four ways to make the past part of your pricing strategy.