Metaphors

10 posts

Metaphors help you make complex, abstract or hard-to-feel problems easier to grasp by translating them into something more vivid, familiar and emotionally legible.

World With Women sets women's return date for 2197

The tactics behind 'OOO Until 2197' and the question that could get you there.

2 min read

Media Consequence Metaphors

Two ways to show people the future before it arrives

3 min read

Turn the Complex Simple

Seven ways to make the complicated feel completely obvious.

6 min read

Wordplay Metaphors

Five ways to make words - or the absence of them - do the work.

5 min read

Dramatise the Benefit

Five ways to make people feel what your product does. Not just understand it.

4 min read

Metaphors That Recode Thinking

Five ways to change how people think about your brand, your product or the world around it.

4 min read

Football Metaphors

The Beautiful Game Has Always Been More Than a Game.

3 min read

Celebrity Metaphors

Three ways that turn specific celebrity meaning into the proof.

3 min read

Media Metaphors

When the Medium Stops Carrying the Message and Becomes It.

3 min read

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