Story Mechanics

35 posts

Story Mechanics make the product or message drive what happens next. Instead of sitting passively in the story, the feature sets events in motion, creates tension, unlocks change or becomes the reason the plot matters at all.

Fairytales

The oldest stories can still be the sharpest tools in the room.

5 min read

Borrowed Interest

Nobody asked for another ad. Give them a story they already know.

4 min read

Metaphors That Recode Thinking

A Good Metaphor Doesn't Describe the Point. It Replaces It.

4 min read

Football Metaphors

The Beautiful Game Has Always Been More Than a Game.

4 min read

Celebrity Metaphors

The Star Isn't the Story. The Star Is the Proof.

3 min read

Media Metaphors

When the Medium Stops Carrying the Message and Becomes It.

4 min read

Problem Metaphors

Make It Felt. Not Explained.

3 min read

Reframe Dull

Take the dullest thing your brand wants to say and turn it into something unmissable

6 min read

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