AI doesn't give you bad ideas. It just gives you the same ideas, dressed differently. These packs give your AI the ‘engine’ to think more creatively.
The Engines
Each Engine below is a downloadable tool designed to achieve a specific outcome. Simply choose the engine that best fits your needs, upload to your AI, give it a brief, and it surfaces questions, reframes, sub-tactics, and verified campaign patterns your AI wouldn't get to on its own.
The Proof is in the Pudding
Everything on this site was written using an engine as the primary source, so if you like what you read, your AI can do the same for your next brief before your morning coffee goes cold.
Mischief Makers get 33% off
Each engine costs £60–£75 and can be bought from the BITW Shop individually. Paid Mischief Maker members get 33% off every engine for as long as their membership remains active.
The Reframe Anything Engine: helps you change how people interpret the thing in front of them. Learn more ->
The Dumb Thinking Engine: helps you make strategy sharper by deliberately taking the wrong route. Learn more ->
The Enemy Engine: helps you define brand meaning through opposition. Learn more ->
The Commerce Engine: helps you turn consumer attention into a transaction. Learn more ->
The Metaphor Engine: helps you turn abstract ideas into things people can feel. Learn more ->
The Creative Engine: helps you turn strategy into sharper creative routes. Learn more ->
The Perspectives Engine: helps you make different points of view do the strategic work. Learn more ->
Other Engines in the pipeline include: The Emotion Engine, The Get Into Culture Engine and many others.
Rather Buy Than Subscribe?
The BITW Shop lets you buy the individual engines grouped around what you're actually trying to do: Shift Perception, Change Behaviour, Creative Tactics, Creative Commerce, and more.