The Metaphor Engine helps you make strategy easier to see, feel and remember: the hidden problem given a body, the abstract benefit turned into proof, the media format made to carry the message, the wordplay that unlocks the thought, the celebrity who becomes the argument, the football ritual that explains the issue, or the metaphor that changes how people understand the category.
🏷️ £60. Buy once. Use forever. No tokens. No faff.
đź’ˇ 7 specialist metaphor tactic guides written in markdown and structured for AI
🔢 95+ unique campaign examples structured for AI retrieval
🧠Covers problem metaphors, benefit dramatisation, absence, format-as-proof, media metaphors, wordplay, celebrity symbolism, football logic, time, value reframes, product proof, genre, rituals, physicalised data and metaphors that recode thinking
🚀 Works with ChatGPT, Claude or Gemini. Upload in minutes.
What’s inside:
Dramatise The Benefit
Five sub-tactics for turning product truth into something people can see, feel or live through, from benefit-as-proof and absurd exaggeration to superpowers, emotional twists and genre-led demonstrations.
Problem Metaphors
Four sub-tactics for making invisible or ignored problems physically felt, from lived simulations and system barriers to tangible emotions and behaviour reframes.
Media Metaphors
Four sub-tactics for making the channel carry the strategy, from format-as-proof and media hijacks to physical installations, time-based metaphors and media buys that become the message.
Wordplay Metaphors
Five sub-tactics for turning language into the mechanism, from double meanings and missing letters to semantic hijacks, name-led ideas and tone that proves the claim.
Celebrity Metaphors
Six sub-tactics for using famous people as strategic shorthand, from celebrity-as-benefit and problem mirror to lookalike contrast, reputation reversal, biography logic and fame as cultural proof.
Football Metaphors
Four sub-tactics for borrowing football’s ready-made emotional language, from system mirrors and behavioural nudges to fan rituals, match pressure, role mapping and visual symbolism.
Metaphors That Recode Thinking
Six sub-tactics for changing how people understand a product, behaviour, category or issue, from category recodes and value reframes to behavioural shifts, product-role metaphors, cultural connection and language-led reframes.
Also included:
AI Precision Tools
Each tactic comes with a practical AI Precision Tool explaining when to use it, when to avoid it, how it works, how to prompt it, what weak use looks like, and which other tactics it pairs best with.
Cross-Tactic Campaign Example Bank
A master bank of all campaign examples, organised by brief, signal, mechanism, strategic role, and transferable pattern.
Metaphor AI Operating Instructions
A practical operating guide for your AI to run the full system based on what you ask it.
A Cheat Sheet For You
Five practical ways to help you get up and running.