The Commerce Engine helps you turn the transaction into the idea: the spilt pint replaced through beer insurance, the taxi fare paid by singing, the pub where running miles become currency, the football shirt that buys beer, the dog that pays with its microchip, or the social post that changes the price. Find the commercial mechanic that makes buying, earning, visiting or joining worth talking about.
🏷️ £75. Buy once. Use forever. No tokens. No faff.
đź’ˇ 14 specialist commerce tactic guides written in markdown and structured for AI
🔢 165+ campaign examples structured for AI retrieval
đź›’ Covers insurance, money, alternative currencies, payment, rewards, access, loyalty, showrooms, footfall, destination retail, point of sale, data commerce and business and community commerce
🚀 Works with ChatGPT, Claude or Gemini. Upload in minutes
What’s inside:
Alternative Currency
Four sub-tactics for replacing money with something more meaningful to the brand, from behaviour, effort and achievement to possessions, recoverable value and positive action.
Business and Community Commerce
Seven sub-tactics for using a brand’s commercial power to strengthen local economies, from removing barriers to trade and lending smaller businesses the brand’s reach to sharing infrastructure, keeping spending local, strengthening merchant resilience, creating income from overlooked assets and preserving local culture through commerce.
Creative Earning and Redemption Mechanics
Eight sub-tactics for changing what earns value, how it accumulates and when it becomes useful, from rewarding desired, opposite or compliant behaviour to recognising effort, gamifying redemption and turning problems into redeemable value.
Creative Footfall Triggers
Seven sub-tactics for giving people a compelling reason to visit, from intercepting live proximity or intent signals and turning the route into the invitation to making a physical location the final level of an experience.
Creative Member Recognition, Access and Utility
Seven sub-tactics for making membership feel more useful and human, from turning member data into discovery and offering privileged access to materialising gratitude, protecting members from disappointment and turning good conduct into status.
Creative Payment Interfaces
Three sub-tactics for making payment part of the product experience, from turning familiar objects into payment devices and using human input to embedding checkout inside entertainment, media or participation.
Creative Shelf and Point-of-Sale Interventions
Ten sub-tactics for changing decisions at the moment of purchase, from turning weak positions, empty shelves and retail barriers into proof to making baskets, abandoned products, fixtures and aisles trigger comparison, discovery or play.
Creative Use of Insurance
Four sub-tactics for turning insurance into the campaign mechanism, from protecting undervalued things and familiar brand rituals to covering product-created problems and underwriting a brand claim.
Creative Use of Money
Four sub-tactics for making money carry the message, from creating protest currencies and redesigning who appears on banknotes to visualising harm and using currency as a key to unlock content.
Data Commerce
Eight sub-tactics for turning meaningful data into a working part of commerce, from revealing purchase needs, predicting demand and triggering timely purchases to calculating prices or rewards, personalising the path to purchase, improving products, changing behaviour and creating proprietary commercial intelligence.
Destination Retail and Visit-Worthy Experiences
Ten sub-tactics for creating places worth making a journey for, from building destinations around the brand argument and turning demonstrations into venues to making scarcity, entertainment, participation or even inconvenience part of the attraction.
Distributed and Experiential Showrooms
Ten sub-tactics for taking product experience beyond the traditional store, from showrooms in homes, streets and existing venues to urban media, cultural institutions, familiar fictional worlds and environments that demonstrate the product themselves.
Earned Access
Two sub-tactics for making meaningful effort the admission rule, whether access is earned through performance, skill, commitment or proof of genuine need.
Showroom Subversion and Reality Installations
Eight sub-tactics for using retail environments to expose uncomfortable truths, from replacing aspirational rooms with reality and pricing hidden human costs to corrupting boutiques, domestic displays and familiar product labels..
Also included:
AI Precision Tools
Each tactic comes with a practical AI Precision Tool explaining when to use it, when to avoid it, how it works, how to prompt it, what weak use looks like, and which other tactics it pairs best with.
Cross-Tactic Campaign Example Bank
A master bank of all campaign examples, organised by brief, signal, mechanism, strategic role, and transferable pattern.
Discount Engine AI Operating Instructions
A practical operating guide for your AI to run the full system based on what you ask it.
A Cheat Sheet For You
Five practical ways to help you get up and running.