The Pick an Enemy Engine helps you define brand meaning through opposition: the rival worth mocking, the cultural norm worth breaking, the bad behaviour worth exposing, the hidden beneficiary worth bringing to light, the Goliath worth standing against, or the self-sabotage your audience secretly recognises.
🏷️ £75. Buy once. Use forever. No tokens. No faff.
đź’ˇ 10 specialist enemy tactic guides written in markdown and structured for AI
🔢 100+ campaign examples structured for AI retrieval
🥊 Covers rivals, bad actors, cultural tensions, self-denial, systemic harm, hidden beneficiaries, challenger fights and antagonist-led positioning
🚀 Works with ChatGPT, Claude or Gemini. Upload in minutes.
What’s inside:
Attribute In Competition
Five sub-tactics for proving superiority through character showdowns, visual proof, real-world demonstrations, competitor judo and live win-back moments.
Dismay Antagonists
Six sub-tactics for rejecting the wrong audience, thwarting annoying consumer behaviour, mocking bad actors, attacking outdated norms and turning hateable heroes into fuel for participation.
Expose The Real Enemy
Five sub-tactics for revealing who benefits when nothing changes, from fake companies and villain spokespeople to satirical evil and hidden profiteers.
Find Your David
Five sub-tactics to make a smaller challenger walk into the giant’s world.
Own Worst Enemy
Six sub-tactics for turning denial, apathy, excuses, guilt, embarrassment and self-sabotage into creative tension your audience can recognise instantly.
Pick A Fight With Culture
A guide to challenging dominant rituals, platforms, aesthetics and behaviours by mirroring, hijacking, parodying or rewarding the opposite.
Pick A Fight With Indifference
Six sub-tactics to make apathy harder than action.
Reframe the Battle
Three sub-tactics to turn a functional benefit into a fight worth watching
Rival Framing
Five sub-tactics to make the rival’s own position do the damage.
Victim Villain Juxtaposition
Three sub-tactics to make injustice impossible to look away from
Also included:
AI Precision Tools
Each tactic comes with a practical AI Precision Tool explaining when to use it, when to avoid it, how it works, and which other tactics work best with it.
Cross-Tactic Campaign Example Bank
A master bank of all campaign examples organised by brief signal, mechanism, strategic role and transferable pattern.
Enemy Engine AI Operating Instructions
A practical operating guide for your AI to run the full system based on what you ask it.
A Cheat Sheet For You
Five practical ways to help you get up and running.