Story Mechanics

47 posts

Story Mechanics make the product or message drive what happens next. Instead of sitting passively in the story, the feature sets events in motion, creates tension, unlocks change or becomes the reason the plot matters at all.

Satire Everyday Behaviour

Six ways to hold up a mirror to some of our more ridiculous behaviour.

5 min read

Spoof the Format

Seven ways to break a familiar format and steal the limelight.

7 min read

Parody Their Brand Codes

Your rival paid for that fame. Now borrow it.

4 min read

Period Drama

Three ways to use a prim setting to deliver anything but a prim message.

5 min read

Awkward & Uncomfortable

Six ways to use the pause, the wince or the social panic to reveal exactly why the brand matters.

6 min read

Disloyalty

Seven ways to build the affair.

5 min read

Anger

Six ways to point them somewhere to vent purposefully.

5 min read

Conspiracy & Superstition

Six ways to let irrational thinking do the rational work.

5 min read

Wordplay Metaphors

Five ways to make words - or the absence of them - do the work.

5 min read

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