Story Mechanics

35 posts

Story Mechanics make the product or message drive what happens next. Instead of sitting passively in the story, the feature sets events in motion, creates tension, unlocks change or becomes the reason the plot matters at all.

Rival Framing

You don't need to be better. You need to make the gap visible.

4 min read

Pick A Fight With Culture

The norm isn't the enemy. It's the brief.

4 min read

Attribute in Competition

Saying you're better is free. Proving it costs them.

4 min read

Expose the Real Enemies Benefiting

The villain isn't hiding. They're just not on your brief.

4 min read

Dismay an Antagonist

Identify your villain and position against them hard.

6 min read

Consequences

Show what happens next. Then make sure they don't want to find out.

6 min read

Behind the Scenes

When the story behind the story is the story.

5 min read

Dramatise the Benefit

Make people feel what your product does. Not just understand it.

5 min read

Horror

It's hard to scroll past something that gives you the spooks.

5 min read

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