Liquid Death and Garage Beer Want Your Pee to Cool AI Data Centres
The tactics behind ‘Data Center Coolant’ and the questions that could have got you there.
Parody
Parody lets brands hijack familiar cultural codes, behaviours and formats — then twist them to expose what’s weak, ridiculous or overdue for challenge.
JCPenney sends bargain hunters to retail rehab
The tactics behind ‘Retail Rejuvenation’ and the questions that could have got you there.
Uber makes normal behaviour look strange
The tactics behind ‘Add another layer’ and the questions that could have got you there
Satirical Benefit Products
Seven ways to turn brand beliefs into things that unite people through laughter.
Satirical Solutions
Six ways to build the wrong solution to persuade people to consider a better one.
Satire Everyday Behaviour
Six ways to hold up a mirror to some of our more ridiculous behaviour.
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