Parody

8 posts

Parody lets brands hijack familiar cultural codes, behaviours and formats — then twist them to expose what’s weak, ridiculous or overdue for challenge.

Best Ads Within Ads

A stolen taco and five more brilliant ads within ads

3 min read

Satirical Benefit Products

Seven ways to turn brand beliefs into things that unite people through laughter.

5 min read

Satirical Solutions

Six ways to build the wrong solution to persuade people to consider a better one.

4 min read

Satirical Exaggeration

Five ways to take it seriously. All the way. Until you don't.

3 min read

Satire Everyday Behaviour

Six ways to hold up a mirror to some of our more ridiculous behaviour.

5 min read

Spoof the Format

Seven ways to break a familiar format and steal the limelight.

7 min read

Parody Their Brand Codes

Your rival paid for that fame. Now borrow it.

4 min read

Parody as Dumb Logic

Four smart dumb ways to turn straight-faced logic into satire.

4 min read

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