Genre
Genre helps you borrow the codes, structure and emotional pull of familiar formats like horror, romance, thrillers or game shows to give your campaign a frame that people instantly recognise.
Which fictional character demonstrates the qualities our product desires to claim?
Borrow a reputation the audience already believes.
Satirical Benefit Products
Seven ways to turn brand beliefs into things that unite people through laughter.
Borrowed Character Equity
Nine ways to leverage a character's fame to convey the desired outcome your brand needs.
The Old World Setting
Five ways to send modern problems back in time to make them entertaining.
Satire Everyday Behaviour
Six ways to hold up a mirror to some of our more ridiculous behaviour.
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