Genre

11 posts

Genre helps you borrow the codes, structure and emotional pull of familiar formats like horror, romance, thrillers or game shows to make the idea land faster. It gives the work a frame that people instantly recognise.

Borrowed Character Equity

Your best brand ambassador already exists.

7 min read

The Old World Setting

The past isn't a backdrop. It's where excuses collapse, problems get exposed and product truths find their proof.

5 min read

Satire Everyday Behaviour

The funniest mirror is the one nobody expected you to hold up.

6 min read

Spoof the Format

Every format has a promise. Break it.

7 min read

Parody Their Brand Codes

Your rival paid for that fame. Now borrow it.

4 min read

Parody as Dumb Logic

The best argument against a broken system is obeying it with comical precision.

5 min read

Period Drama

Prim setting. Anything but prim message.

4 min read

Conspiracy & Superstition

Rational people are irrational. Build around It.

6 min read

Horror

It's hard to scroll past something that gives you the spooks.

5 min read

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