Genre

7 posts

Genre helps you borrow the codes, structure and emotional pull of familiar formats like horror, romance, thrillers or game shows to give your campaign a frame that people instantly recognise.

Best Ads Within Ads

A stolen taco and five more brilliant ads within ads

3 min read

The Old World Setting

Five ways to send modern problems back in time to make them entertaining.

5 min read

Spoof the Format

Seven ways to break a familiar format and steal the limelight.

7 min read

Period Drama

Three ways to use a prim setting to deliver anything but a prim message.

5 min read

Horror

Five ways to give your audience the spooks.

4 min read

Fairytales

Five ways to show that the oldest stories can still be the sharpest tools in the room.

4 min read

Borrowed Interest

Five ways to give them a story structure or character they already know.

4 min read

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