George Webster

142 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

Reframe Meaning

Five ways to show how language can be the campaign.

6 min read

Period Drama

Three ways to use a prim setting to deliver anything but a prim message.

5 min read

Awkward & Uncomfortable

Six ways to use the pause, the wince or the social panic to reveal exactly why the brand matters.

6 min read

Disloyalty

Seven ways to build the affair.

5 min read

Anger

Six ways to point them somewhere to vent purposefully.

5 min read

Conspiracy & Superstition

Six ways to let irrational thinking do the rational work.

5 min read

Reframe Uncool

Seven ways to change the context and turn 'a liability' into cultural capital.

4 min read

Kill Two Birds with One Stone

Seven ways to find the hidden overlap between two unrelated problems.

6 min read

Trojan Guilt

Four ways to let the audience write their own indictment.

3 min read

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