George Webster

74 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

Strategic Brand Asset Absence

The logo is optional. The recognition isn't.

4 min read

Undesired Behaviour Consequences

Eight ways to make the wrong choice feel stupid, costly, embarrassing or simply not worth it.

7 min read

Brand Benefit Behaviour Consequences

Six ways to show what happens after the benefit lands.

5 min read

Consequences of Inaction

Nine ways to show the future is the most persuasive thing you can put in front of an audience right now.

6 min read

Hijack Sponsorship

Seven ways to work around, past or deliberately against the sponsorship system.

7 min read

Borrowed Character Equity

Nine ways to leverage a character's fame to convey the desired outcome your brand needs.

7 min read

Creative Use of Absence & Omission Guide

Seven ways to make the gap the message.

6 min read

Creative Use of Excuses

"Sorry" is doing a lot of work. Most of it isn't apologising.

5 min read

Creative Use of Names

Eight ways brands can turn names into rewards, rivalries, media, identity and more.

7 min read

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