Story Mechanics
Story Mechanics make the product or message drive what happens next. Instead of sitting passively in the story, the feature sets events in motion, creates tension, unlocks change or becomes the reason the plot matters at all.
Undesired Behaviour Consequences
Eight ways to make the wrong choice feel stupid, costly, embarrassing or simply not worth it.
Brand Benefit Behaviour Consequences
Six ways to show what happens after the benefit lands.
Consequences of Inaction
Nine ways to show the future is the most persuasive thing you can put in front of an audience right now.
Borrowed Character Equity
Nine ways to leverage a character's fame to convey the desired outcome your brand needs.
Disappointment
Nine ways to turn the emotion nobody wants into a brief we can quickly relate to.
Shame Politicians Into Action
Nine ways to make politicians the story, whether they like it or not.
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