Story Mechanics
Story Mechanics make the product or message drive what happens next. Instead of sitting passively in the story, the feature sets events in motion, creates tension, unlocks change or becomes the reason the plot matters at all.
Find Your David
Five ways to show up directly inside the territory that makes the fight feel real.
Victim Villain Juxtaposition
Three ways to force the cause and casualty into the same visual frame.
Satirical Benefit Products
Seven ways to turn brand beliefs into things that unite people through laughter.
Absurdity of the Status Quo
Seven ways to help people see the existing reality is ridiculous.
Satirical Solutions
Six ways to build the wrong solution to persuade people to consider a better one.
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