Mistakes as Marketing Assets
Seven ways to turn errors, accidents and failures into the idea.
Creative Tactics
Creative Tactics helps you move beyond generic brainstorms by giving you deliberate creative moves to think with designed to provoke, reframe, dramatise, or simply inspire.
What if we said the opposite of what the client wants to say?
Say the wrong thing to prove the point.
Product Demos & Torture Tests
Eight creative ways for turning product claims into compelling, difficult-to-dismiss proof.
Satirical Benefit Products
Seven ways to turn brand beliefs into things that unite people through laughter.
Absurdity of the Status Quo
Seven ways to help people see the existing reality is ridiculous.
Creative Use of Reviews
Nine ways to turn reviews from passive validation into active creative material.
Satirical Solutions
Six ways to build the wrong solution to persuade people to consider a better one.
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