Dumb Thinking

10 posts

Dumb Thinking helps you use deliberately naive, excessive or illogical ideas to expose a hidden truth.

Embrace Second Place

Five ways to concede the top spot but keep the argument.

4 min read

A stolen taco and five more brilliant ads within ads

3 min read

Seven ways to turn brand beliefs into things that unite people through laughter.

5 min read

Six ways to build the wrong solution to persuade people to consider a better one.

4 min read

Four smart dumb ways to turn straight-faced logic into satire.

4 min read

Four ways to make everyone in the room recoil.

4 min read

The brand that gives you permission is always more interesting than the one that tells you to stop.

4 min read

The brief isn't where you put your ad. It's where you put your idea.

4 min read

Make something worse. Watch your product look better.

4 min read

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