Eight ways to make the wrong choice feel stupid, costly, embarrassing or simply not worth it.

Six ways to show what happens after the benefit lands.

Nine ways to show the future is the most persuasive thing you can put in front of an audience right now.

Eight ways to bait your audience.

The tactics behind The Markup Marché and the questions that could have got you there.

Eight tactics that turn the mechanics of play into the mechanics of purchase.

Five ways to make the product claim part of the discount mechanic.

Four ways to ensure the Worse it gets, the better the deal.

Four ways to make the past part of your pricing strategy.