George Webster

142 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

Reframe Value

Nine ways to change the reference point your brand is being measured against.

7 min read

Cultural Meaning Makers

The most culturally relevant brands aren't talking about their products.

5 min read

Build Purpose

Any brand can say they care. Build something instead.

5 min read

Body Talk

Five ways to leverage a tangible proxy to get the unsayable said.

4 min read

Reframe the Roles

Four ways to swap who holds power, who experiences the consequence, or who the camera follows.

4 min read

Reframe the Ritual

Four ways to show up inside a ritual and change what it represents without disrupting what it is.

4 min read

Reframe Who's Talking

Four ways to shift who holds the mic.

4 min read

Be Literal

Five ways to take the brief at its word.

4 min read

Hijack the Phrase

Four ways to turn language into leverage.

3 min read

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