George Webster

112 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

Charity: water makes a penny become a $40 donation

The tactics behind ‘Every Penny Counts’ and the question that could have got you there

2 min read

Uber makes normal behaviour look strange

The tactics behind ‘Add another layer’ and the question that could have got you there

3 min read

Personify the Thing at Risk

Six ways to let what stands to lose speak for itself.

4 min read

Personify the Product Truth

Six ways to turn the claim into a character.

4 min read

Personify the Problem

Six ways to give the problem a body, voice or face.

4 min read

Google Pixel makes distractions impossible to ignore

The tactics behind ‘Uninterrupted’ and the question that could have got you there

2 min read

Lamisil makes you see feet everywhere

The tactics behind ‘Get Feet Off Your Mind’ and the question that could have got you there

2 min read

Reframe the Everyday

Six ways to make ordinary life feel newly interesting.

5 min read

Tesco reveals what Clubcard members are sitting on

The tactics behind ‘Know What You’re Sitting On’ and the question that could have got you there

2 min read

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