Fight Culture

11 posts

Liquid Death and Garage Beer want your pee to cool AI data centres

The tactics behind ‘Data Center Coolant’ and the question that could have got you there.

2 min read

The tactics behind ‘Uninterrupted’ and the question that could have got you there

2 min read

The tactics behind ‘Guaco Bueno' and the question that could have got you there

2 min read

Seven ways to help people see the existing reality is ridiculous.

7 min read

Five ways to take it seriously. All the way. Until you don't.

3 min read

Eight ways to bait your audience.

6 min read

Seven ways to find a cultural moment and change what it points at.

7 min read

Four ways to flip the meaning of the insult.

3 min read

Five ways to challenge the absurdity, the cruelty, or the hypocrisy of cultural norms.

4 min read

Join today, and we’ll send you the Source of the Idea 2026 report.