George Webster

134 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

Spark a Debate

Eight ways to bait your audience.

6 min read

The Ordinary sells you a $305 avocado to expose what you're really paying for

The tactics behind The Markup Marché and the questions that could have got you there.

3 min read

Gaming Commerce

Eight tactics that turn the mechanics of play into the mechanics of purchase.

7 min read

Correlated Product Benefit Discounts

Five ways to make the product claim part of the discount mechanic.

5 min read

Correlated Pain Point Discounts

Four ways to ensure the Worse it gets, the better the deal.

5 min read

Nostalgia Commerce

Four ways to make the past part of your pricing strategy.

4 min read

Personal Moment Discounts

Six ways to show up inside a personal moment that the customer is already in.

5 min read

Scavenger Hunt Discounts

Eight ways to make consumers hunt. The discount just seals the deal.

8 min read

Sports Jersey Commerce

Six ways to turn the sports jersey into a commerce mechanic.

5 min read

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