George Webster

142 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

Satirical Benefit Products

Seven ways to turn brand beliefs into things that unite people through laughter.

5 min read

Beyond Meat invents Cropaganda to expose the smear campaign

The tactics behind ‘Cropaganda’ and the questions that could have got you there

3 min read

Absurdity of the Status Quo

Seven ways to help people see the existing reality is ridiculous.

7 min read

Creative Use of Reviews

Nine ways to turn reviews from passive validation into active creative material.

6 min read

Creative Use of Discount Codes

The promo code is a blank canvas. Make it more than an afterthought.

5 min read

Satirical Solutions

Six ways to build the wrong solution to persuade people to consider a better one.

4 min read

Think Upstream

Seven ways to fix the cause, not advertise the symptom.

6 min read

Satirical Exaggeration

Five ways to take it seriously. All the way. Until you don't.

3 min read

Spark a Debate

Eight ways to bait your audience.

6 min read

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