George Webster

74 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

What benchmark could make our advantage impossible to miss?

Change the measure. Change who wins.

7 min read

What if we show the reality that the category hides?

Put back what advertising keeps editing out.

3 min read

How could people use the product completely wrong?

Use misuse to reveal something unexpectedly true.

6 min read

What’s the product thinking about the user?

Let the product form an opinion.

8 min read

How can we turn blame into reward?

Don’t deny the alleged offence. Make it pay.

4 min read

How Vagisil Turns a Social Trend Into Intimate Care

The tactics behind ‘What's in my vag?"’ and the questions that could have got you there

2 min read

Contextual Moment Commerce

Seven ways to sell something when the moment is already doing the work.

6 min read

Brand Asset Cultural Integration

Stop putting your brand on culture. Make it part of it.

5 min read

You Don't Need A Better AI. You Need Better Direction

Why the AI creativity problem can be solved more simply than you think.

4 min read

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