George Webster

110 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

Disney+ cuts its logo in half to ask 'Hu Dis?'

The tactics behind 'Hu Dis?' and the question that could get you there.

2 min read

Legora turns Aaron Judge’s focus into a product benefit

The tactics behind ‘Focus Where It Matters Most' and the question that could have got you there.

2 min read

IKEA turns a bookcase into Skyrim’s ultimate companion

The tactics behind ‘Storageborn’ and the question that could have got you there.

2 min read

KFC turns anything gold into currency

The tactics behind ‘Liquid Gold Exchange’ and the question that could have got you there.

2 min read

Bankwest rewards interesting people with an interesting rate

The tactics behind ‘Interesting Rates’ and the question that could have got you there.

2 min read

Duolingo turns a familiar insult into an invitation

The tactics behind 'Ullu Da Pattha' and the questions that could have got you there.

2 min read

Most Passionate Ambassadors

Seven ways to turn devotion into proof.

5 min read

Six of the Best Ad Campaigns of August 2026

And the useful moves hiding inside them.

4 min read

Audible puts imagination on the Tube map

The tactics behind ‘The Story Line’ and the question that could have got you there

2 min read

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