Fame Guides

68 posts

The Mascot That Earns Culture

Six ways to turn a brand mascot into something culture cares about.

7 min read

Five ways for building a scenario that earns its keep across time.

5 min read

Six ways to hold up a mirror to some of our more ridiculous behaviour.

5 min read

Seven ways to break a familiar format and steal the limelight.

7 min read

Seven ways to make the complicated feel completely obvious.

6 min read

Eight ways to stop talking at people and start talking like them instead.

6 min read

Nine ways to get into the conversation everyone's having.

7 min read

Four smart dumb ways to turn straight-faced logic into satire.

4 min read

Five ways to get your brand to admit the scariest thing: the truth.

4 min read

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