Emotion

25 posts

Emotion gives the brand a feeling to dramatise; the anxiety, relief, pride, shame, joy or longing that makes people actually care.

Envy

Seven ways to turn the green-eyed monster into a strategic asset.

5 min read

Nine ways to turn the emotion nobody wants into a brief we can quickly relate to.

7 min read

Six ways to make sure the finger's pointing where you want it to.

5 min read

Nine ways to make politicians the story, whether they like it or not.

7 min read

Four ways to make everyone in the room recoil.

4 min read

Six ways to use the pause, the wince or the social panic to reveal exactly why the brand matters.

6 min read

Seven ways to build the affair.

5 min read

Six ways to point them somewhere to vent purposefully.

5 min read

Six ways to let irrational thinking do the rational work.

5 min read

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