Emotion

20 posts

Emotion gives the brand a feeling to dramatise; the anxiety, relief, pride, shame, joy or longing that makes people actually care.

Disloyalty

Seven ways to build the affair.

5 min read

Six ways to point them somewhere to vent purposefully.

5 min read

Six ways to let irrational thinking do the rational work.

7 min read

Seven ways to change the context and turn 'a liability' into cultural capital.

4 min read

Four ways to let the audience write their own indictment.

3 min read

Seven ways to turn up dressed as something else.

5 min read

Four ways to turn what people hide into what they share.

3 min read

Five ways to make sure they don't want to be 'that' person.

4 min read

Five ways to give your audience the spooks.

4 min read

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