Dave Trott

6 posts

Think Upstream

Seven ways to fix the cause, not advertise the symptom.

6 min read

Seven ways to make the complicated feel completely obvious.

6 min read

Eight ways to stop talking at people and start talking like them instead.

6 min read

Nine ways to get into the conversation everyone's having.

7 min read

Seven ways to find the hidden overlap between two unrelated problems.

6 min read

Seven ways to flip what they do or want to do into your campaign.

6 min read

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