Behaviour

17 posts

Behaviour helps you focus on what people actually do, not what they claim, intend or say in research. It looks at habits, shortcuts, avoidance, rituals and workarounds to find the real tension.

Platform Hijack Provocation

The best place to detonate a message is inside a moment that's already on fire.

5 min read

Fake Format Reveal

The campaign people skip is usually the one they can smell coming a mile off.

6 min read

Give permission

The barrier is never just awareness. It's always judgment.

6 min read

Incentivise the Problem

Turn bad behaviour into creative gold

4 min read

Body Talk

When the health message is ignored. Use the ritual instead.

5 min read

Reframe the Ritual

The most powerful media placement isn't a channel. It's a habit.

4 min read

Reframe Shame Into Pride

The thing people are hiding is often the most fertile creative ground.

4 min read

Reward & Retention

Keep the right people. Make leaving feel like the dumb option.

6 min read

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