Big Ideas That Work (Page 8)

Disloyalty

Fidelity is overrated. Build the affair instead.

6 min read

Don't calm them down. Point them somewhere to vent purposefully.

6 min read

Rational people are irrational. Build around It.

6 min read

Cool isn't a category. It's a context.

6 min read

Enough said.

6 min read

You can't argue with a mirror you walked into voluntarily.

4 min read

Change what people think they're experiencing, and you change what they think of you.

7 min read

The best place to detonate a message is inside a moment that's already on fire.

5 min read

The campaign people skip is usually the one they can smell coming a mile off.

6 min read

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