George Webster

134 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

Tesco turn grocery shopping into an act of generosity

The tactics behind Free Fruit & Veg for Schools and the questions that could have got you there.

2 min read

Mercedes-AMG put Harvey Specter's composure under pressure to the ultimate test

The tactics behind the AMG GT Arctic Campaign and the questions that could have got you there.

2 min read

The Old World Setting

Five ways to send modern problems back in time to make them entertaining.

5 min read

Blame

Six ways to make sure the finger's pointing where you want it to.

5 min read

Shame Politicians Into Action

Nine ways to make politicians the story, whether they like it or not.

7 min read

The Sonic Device

Five ways to build a sonic device that earns its keep over time.

5 min read

The Mascot That Earns Culture

Six ways to turn a brand mascot into something culture cares about.

7 min read

The Scenario Device

Five ways for building a scenario that earns its keep across time.

5 min read

Reframe the Cultural Moment

Seven ways to find a cultural moment and change what it points at.

7 min read

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