George Webster

112 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

Make It Repeatable

Three ways to make good intentions happen more than once.

4 min read

Spelling & Punctuation Wordplay

Seven ways to gain attention with a single character.

5 min read

The Whistleblower

Six ways to expose what stays hidden.

5 min read

How Vagisil Turns a Social Trend Into Intimate Care

The tactics behind ‘What's in my vag?"’ and the questions that could have got you there

2 min read

Accent & Pronunciation Wordplay

Five ways to make an idea that only works out loud.

6 min read

Contextual Moment Commerce

Seven ways to sell something when the moment is already doing the work.

6 min read

Brand Asset Cultural Integration

Stop putting your brand on culture. Make it part of it.

5 min read

Let Imitation Prove the Icon

Four ways to turn being copied into proof you're the original.

5 min read

Media Consequence Metaphors

Two ways to show people the future before it arrives

3 min read

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