George Webster

74 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

Get Into Their Language

Eight ways to stop talking at people and start talking like them instead.

6 min read

Get Into Culture

Nine ways to get into the conversation everyone's having.

7 min read

Real-Time Commerce

Nine ways to turn what's happening right now into the purchase mechanic.

8 min read

Parody as Dumb Logic

Four smart dumb ways to turn straight-faced logic into satire.

4 min read

Be Brutally Honest

Five ways to get your brand to admit the scariest thing: the truth.

4 min read

Reverse the Norm

The most powerful position in any category is usually the one nobody's standing in.

4 min read

The Worst Combination

Four ways to make everyone in the room recoil.

4 min read

Embrace Bad Behaviour

The brand that gives you permission is always more interesting than the one that tells you to stop.

4 min read

Dumbest Place to Put It

The brief isn't where you put your ad. It's where you put your idea.

4 min read

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