Trojan Horse

4 posts

Trojan Horse helps you smuggle a truth inside something people are more willing to approach: entertainment, humour, beauty, intrigue, utility, culture. It can disarm the audience both seductively and provocatively before the real point lands.

Trojan Guilt

Four ways to let the audience write their own indictment.

3 min read

Luxury Deception

Seven ways to let the product earn what your brand can't.

6 min read

Platform Hijack Provocation

Five ways to detonate a message inside a moment that's already on fire.

4 min read

Fake Format Reveal

Seven ways to turn up dressed as something else.

5 min read

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