Trojan Horse
Trojan Horse helps you smuggle a harder truth inside something people are more willing to approach: entertainment, humour, beauty, intrigue, utility, culture. It can disarm the audience both seductively and provocatively before the real point lands. Used well, it lowers resistance and makes difficult messages harder to ignore or dismiss.
Luxury Deception
Change what people think they're experiencing, and you change what they think of you.
Platform Hijack Provocation
The best place to detonate a message is inside a moment that's already on fire.
Fake Format Reveal
The campaign people skip is usually the one they can smell coming a mile off.
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