Story Mechanics

47 posts

Story Mechanics make the product or message drive what happens next. Instead of sitting passively in the story, the feature sets events in motion, creates tension, unlocks change or becomes the reason the plot matters at all.

Behind the Scenes

Six ways to pull back the curtain with purpose.

5 min read

Dramatise the Benefit

Five ways to make people feel what your product does. Not just understand it.

4 min read

Horror

Five ways to give your audience the spooks.

4 min read

Fairytales

Five ways to show that the oldest stories can still be the sharpest tools in the room.

4 min read

Borrowed Interest

Five ways to give them a story structure or character they already know.

4 min read

Metaphors That Recode Thinking

Five ways to change how people think about your brand, your product or the world around it.

4 min read

Football Metaphors

The Beautiful Game Has Always Been More Than a Game.

3 min read

Celebrity Metaphors

Three ways that turn specific celebrity meaning into the proof.

3 min read

Media Metaphors

When the Medium Stops Carrying the Message and Becomes It.

3 min read

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