Perspective Guides

17 posts

Perspective shows the problem, product or category through someone else’s eyes — or by flipping the audience’s usual position — and in doing so exposes blind spots, heightens empathy and reframes what matters.

Smash Stereotypes

Seven ways to reverse assumptions, expose bias, rewrite scripts and reveal hidden truths.

6 min read

Borrowed Character Equity

Nine ways to leverage a character's fame to convey the desired outcome your brand needs.

7 min read

Reframe Who The Hero Is

Six ways to put someone else in the frame.

5 min read

The Unlikeliest Ambassador

Six ways to put exactly the wrong person in front of exactly the right audience.

4 min read

Reframe the Roles

Four ways to swap who holds power, who experiences the consequence, or who the camera follows.

4 min read

Reframe Who's Talking

Four ways to shift who holds the mic.

4 min read

Own Worst Enemy

Five ways to target one of the most effective villains in advertising: the one in the mirror.

4 min read

Behind the Scenes

Six ways to pull back the curtain with purpose.

5 min read

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