Which fictional character demonstrates the qualities our product desires to claim?
Borrow a reputation the audience already believes.
Borrowed Equity
How Vagisil Turns a Social Trend Into Intimate Care
The tactics behind ‘What's in my vag?"’ and the questions that could have got you there
Borrowed Character Equity
Nine ways to leverage a character's fame to convey the desired outcome your brand needs.
Borrowed Interest
Five ways to give them a story structure or character they already know.
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