George Webster

142 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

Luxury Deception

Seven ways to let the product earn what your brand can't.

6 min read

Platform Hijack Provocation

Five ways to detonate a message inside a moment that's already on fire.

4 min read

Fake Format Reveal

Seven ways to turn up dressed as something else.

5 min read

Wordplay Metaphors

Five ways to make words - or the absence of them - do the work.

5 min read

Give permission

Five ways to remove the friction standing between an audience and what they already want to do.

5 min read

Distinctive Asset Tactics

No need for introductions. Just show up differently.

5 min read

Build Participation

Brands that become behaviour outlast brands that stay messaging.

5 min read

Build Desire

The brands worth wanting most aren't trying to be wanted.

3 min read

Incentivise the Problem

Four ways to reward the chaos, own the dysfunction, and let the misbehaviour become the mechanic

3 min read

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