George Webster

74 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

What value are our customers already sitting on?

Make hidden value impossible to miss.

4 min read

How can we make the consequence confront the behaviour?

Give the outcome a way to answer back.

4 min read

How could we turn a weakness into a benefit?

Find the upside in the downside.

6 min read

Herb Light invents the history it never had

The tactics behind ‘Herb Light’ and the questions that could have got you there

2 min read

Heinz lets fans measure ketchup with their hearts

The tactics behind ‘Love Lid’ and the questions that could have got you there

2 min read

How could we make the bias reveal itself?

Make hidden judgement expose itself.

4 min read

Adjacent Shelf Commerce

Five ways to place your product on someone else's 'aisle'.

4 min read

How can we unlock a benefit the audience already has?

Find the value hiding inside the system.

4 min read

Who could prove our point more convincingly than we ever could?

Find a witness people have reason to believe.

7 min read

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