George Webster

25 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 10,000+ catalogued. This platform is what came out of it.

Reframe Who The Hero Is

The brief always arrives with a hero already cast. The interesting question is who decided.

5 min read

Disappointment

The emotion nobody briefs is one we all commonly feel or can relate to quickly.

8 min read

Spoof the Format

Every format has a promise. Break it.

7 min read

Parody Their Brand Codes

Your rival paid for that fame. Now borrow it.

4 min read

Turn the Complex Simple

The brief isn't to explain. It's to make it feel obvious.

7 min read

Get Into Their Language

Stop talking at people. Start talking like them.

8 min read

Get Into Culture

Don't sponsor the story. Be in it.

9 min read

Real-Time Commerce

Most campaigns are made in advance. These ones fire when the moment arrives.

8 min read

Parody as Dumb Logic

The best argument against a broken system is obeying it with comical precision.

5 min read

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