George Webster

112 posts London

George is a content marketing consultant based in the UK. He has no awards, no cool creative account experience and no tattoos. What he does have is an unhealthy obsession with why ads work. 14,000+ catalogued. This platform is what came out of it.

Embrace Bad Behaviour

The brand that gives you permission is always more interesting than the one that tells you to stop.

4 min read

Dumbest Place to Put It

The brief isn't where you put your ad. It's where you put your idea.

4 min read

The Dumbest Alternative

Make something worse. Watch your product look better.

4 min read

The Unlikeliest Ambassador

Six ways to put exactly the wrong person in front of exactly the right audience.

4 min read

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