Shift Perception

47 posts

Reframe the Insult

Four ways to flip the meaning of the insult.

3 min read

Four ways to turn what people hide into what they share.

4 min read

Five ways to ignore the category constraints that nobody wrote down but everyone follows.

4 min read

The product hasn't changed. Everything else has.

4 min read

Seven ways to flip what they do or want to do into your campaign.

6 min read

Five ways to meet people where they already are.

4 min read

Twelve ways to stick it to something stronger.

7 min read

Eight ways to get creative with the rules.

6 min read

Change What They Think They Know. Change Everything.

7 min read

Join today, and we’ll send you the awesome Reframe Value tool.