Shift Perception

52 posts

Reframe Who's Talking

The message hasn't changed. The messenger has. That's everything.

4 min read

Most advertising speaks figuratively. Literalism is the interruption.

4 min read

The most powerful thing you can do with a word used against your audience is say it first.

4 min read

The thing people are hiding is often the most fertile creative ground.

4 min read

Every category has a rule nobody wrote down. Find it. Break it.

4 min read

The product hasn't changed. Everything else has.

4 min read

Their move was a mistake. Yours is the campaign.

7 min read

Great brands don’t just join conversations. They start them.

5 min read

Meet People Where They Already Are.

6 min read

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