JCPenney sends bargain hunters to retail rehab
The tactics behind ‘Retail Rejuvenation’ and the questions that could have got you there.
Commerce Spotlight
Charity: water makes a penny become a $40 donation
The tactics behind ‘Every Penny Counts’ and the questions that could have got you there
Tesco reveals what Clubcard members are sitting on
The tactics behind ‘Know What You’re Sitting On’ and the questions that could have got you there
Taco Bell turns avocado blame into rent money
The tactics behind ‘Guaco Bueno' and the questions that could have got you there
Heineken gives Serena keepsakes a second serve
The tactics behind ‘Second Serve Tickets' and the questions that could have got you there
How Vagisil Turns a Social Trend Into Intimate Care
The tactics behind ‘What's in my vag?"’ and the questions that could have got you there
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