Commerce
Creative Commerce tactics use price, payment, loyalty, reward, access, utility or purchase mechanics as creative material, so the path to buying becomes part of the appeal.
How can we unlock a benefit the audience already has?
Find the value hiding inside the system.
Creative Use of Insurance
Nine ways to show how brands can insure mishaps, rituals, promises and overlooked value to make their positioning tangible.
Creative Use of Money
Four ways to turn currency into protest, representation, visual evidence or a key that unlocks new experiences.
Footfall
Eight creative ways for turning proximity, journeys, digital behaviour and cultural moments into physical visits
Creator-Led Conversions
Seven ways to turn creator authority, content and cultural identity into practical conversion mechanisms.
Social Selling
Six ways to turn followers, customers and local merchants into storefronts, media owners and routes to market.
Sampling Formats
Fourteen ways to turn the placement, delivery and physical format of a sample into a persuasive creative idea.
Product Trial
Ten ways to turn product trial into a persuasive test, reward, mystery, diagnosis or demonstration.
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